Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
Request a free marketing analysis to see:
What's working well with your marketing
Where there is room for improvement
How we can potentially help implement those changes
CLICK BELOW TO unmute - WATCH FIRST!
Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
2026 ICCFA Conference
Trevor spoke on "How to Be the Funeral Home ChatGPT Recommends" at the 2026 ICCFA Annual Convention in Fort Worth, Texas, covering how AI search is changing the way families find funeral homes.
2026 Funeral (Un)Conference: Scott Jensen & Ryan Thogmartin
Scott sat down for a one-on-one interview at the 2026 Funeral (Un)Conference, discussing his book Getting More First Calls in the Age of AI and how AI is reshaping search for funeral homes.
COMING SOON
- November 12th, 2025 -
2026 Funeral (Un)Conference
Scott joined a panel of industry marketing experts at the 2026 Funeral (Un)Conference, discussing AI-driven search, marketing strategy, and building trust through reviews and content.
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
Local SEO for Funeral Homes With More Than One Location
Here is what actually works, and the mistakes that cost multi-location funeral homes visibility they should own. ...more
SEO
August 26, 2026•6 min read
The Google Business Profile Q&A Section Most Funeral Homes Never Check
Managed well, it is a quiet trust-builder that answers a family's worries before they ever pick up the phone. Here is how it works and why it deserves a place in your routine. ...more
SEO
August 24, 2026•6 min read
The AI Search Channel Funeral Homes Forget: Bing, Copilot, and Bing Places
If your funeral home has never once thought about Bing, this is the post that explains why that blind spot could be costing you. ...more
SEO
August 19, 2026•6 min read
Does Your Funeral Home Need an llms.txt File? An Honest Answer
Here is the honest answer, which is not the one most agencies chasing the trend will give you. For the vast majority of funeral homes, an llms.txt file will do almost nothing for your visibility in AI... ...more
SEO
August 17, 2026•6 min read
Your Reputation Lives on More Than Google: Yelp, Facebook, and BBB for Funeral Homes
Here is why your reputation beyond Google matters, and how to manage it without letting it consume your week. ...more
SEO
August 13, 2026•6 min read
How to Tell If AI Search Is Actually Sending Families to Your Funeral Home
You just have to know where to look, because the tracking that worked for Google for twenty years does not fully translate to how ChatGPT, Gemini, Perplexity, and Copilot behave. ...more
SEO
August 10, 2026•7 min read
Want to learn more?
Request Your Free Marketing Analysis
Discover (1) what's going well with your marketing, (2) how you are doing in comparison to your competitors, (3) where there is room for improvement, (4) how we can potentially help implement those changes.
Stay connected—subscribe to our newsletter for the latest industry insights, tips, and more delivered straight to your inbox.
© FirstCall Marketing 2025
© FirstCall Marketing 2025