Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
Request a free marketing analysis to see:
What's working well with your marketing
Where there is room for improvement
How we can potentially help implement those changes
CLICK BELOW TO unmute - WATCH FIRST!
Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
Service Area Pages: The Missing SEO Strategy for Funeral Homes
For many funeral homes, service area pages are the missing piece of an otherwise solid SEO strategy. ...more
SEO ,Digital Marketing
February 04, 2026•5 min read
How Google’s Local Algorithm Really Works for Funeral Homes
This guide breaks down how Google’s local algorithm actually works for funeral homes, what matters most today, and where many businesses unknowingly go wrong. ...more
SEO
February 01, 2026•5 min read
Why Your Funeral Home Website Isn’t Converting (and How to Fix It)
Fixing a funeral home website that isn’t converting requires more than surface-level changes. ...more
Digital Marketing
January 25, 2026•6 min read
How Funeral Homes Can Generate More Calls
For funeral homes, phone calls matter. Every call represents a family seeking guidance, clarity, and support during one of the most important moments of their lives. ...more
Digital Marketing
January 20, 2026•5 min read
How to Fix a Funeral Home Google Business Profile That Isn’t Getting Calls
Your funeral home shows up on Google. You appear in Maps. You even have reviews. So why aren’t the calls coming in? ...more
SEO ,Digital Marketing
January 19, 2026•4 min read
How to Increase Your Google Review Rating (and Why It Matters for Funeral Homes)
Before calling a funeral home, many families search on Google, read reviews, and compare ratings. ...more
Digital Marketing
January 12, 2026•5 min read
Want to learn more?
Request Your Free Marketing Analysis
Discover (1) what's going well with your marketing, (2) how you are doing in comparison to your competitors, (3) where there is room for improvement, (4) how we can potentially help implement those changes.
Stay connected—subscribe to our newsletter for the latest industry insights, tips, and more delivered straight to your inbox.
© FirstCall Marketing 2025
© FirstCall Marketing 2025