Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
What Funeral Homes Get Wrong About Local SEO
Understanding the common mistakes funeral homes make with local SEO can help you avoid wasted effort and focus on the strategies that truly connect your business with families in need. ...more
SEO
March 03, 2026•6 min read
How Independent Funeral Homes Can Outrank Corporate Chains Online
Here are several ways independent funeral homes can compete with, and often outrank, corporate chains in online search results. ...more
Digital Marketing
February 25, 2026•6 min read
Why Funeral Home Marketing Fails Even When SEO “Looks Good”
Understanding why this happens can help funeral homes avoid common digital marketing pitfalls and build strategies that truly support business growth. ...more
SEO ,Digital Marketing
February 23, 2026•6 min read
How to Turn Website Visitors into Funeral Service Inquiries
If your funeral home website receives visitors but generates fewer inquiries than expected, a professional evaluation can help identify opportunities for improvement. ...more
Digital Marketing
February 19, 2026•6 min read
The True Cost of Poor Funeral Home Marketing (Lost Calls You Never See)
Understanding where these invisible losses occur is the first step toward improving your marketing and ensuring your funeral home is available to families when they need help most. ...more
Digital Marketing
February 18, 2026•6 min read
How Cremation Providers Can Compete with Low-Cost National Brands Online
Here are several ways cremation providers can strengthen their online presence and successfully compete with national low-cost brands. ...more
Digital Marketing
February 16, 2026•6 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025