Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
How Cremation Reviews Differ from Funeral Reviews and Why It Matters
Most funeral home owners understand this in general terms, but few have looked carefully at how reviews behave differently for cremation services compared to traditional funeral services. ...more
Digital Marketing
May 27, 2026•6 min read
How to Market Witness Cremation Services to Local Families
Witness cremation is one of the most quietly significant developments in funeral service over the past decade. ...more
Digital Marketing
May 22, 2026•6 min read
Cremation Pricing Pages: What to Include to Convert More Families
A few mistakes show up repeatedly on cremation pricing pages and reliably lose families. The first is gating pricing behind a form. Families do not fill out forms to learn prices. ...more
Digital Marketing
May 21, 2026•6 min read
How Direct Cremation Providers Can Win Local Search Without Cutting Prices
Direct cremation is one of the most competitive search categories in funeral service. National providers have driven the price floor down to a level that makes local providers nervous, and the temptat... ...more
SEO
May 18, 2026•6 min read
How to Structure Your Funeral Home Website for AI-Powered Search
AI-powered search tools, whether Google AI Overviews, ChatGPT, Gemini, Perplexity, or Claude, all share one trait in common. ...more
SEO
May 13, 2026•6 min read
Google AI Overviews and What They Mean for Funeral Home Search Visibility
Google AI Overviews, the AI-generated answer boxes that now appear at the top of many search results, have changed how families interact with Google. ...more
SEO ,Digital Marketing
May 11, 2026•5 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025