Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Where there is room for improvement
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
How Funeral Homes Can Generate More Calls
For funeral homes, phone calls matter. Every call represents a family seeking guidance, clarity, and support during one of the most important moments of their lives. ...more
Digital Marketing
January 20, 2026•5 min read
How to Fix a Funeral Home Google Business Profile That Isn’t Getting Calls
Your funeral home shows up on Google. You appear in Maps. You even have reviews. So why aren’t the calls coming in? ...more
SEO ,Digital Marketing
January 19, 2026•4 min read
How to Increase Your Google Review Rating (and Why It Matters for Funeral Homes)
Before calling a funeral home, many families search on Google, read reviews, and compare ratings. ...more
Digital Marketing
January 12, 2026•5 min read
Top Funeral Home Marketing Agencies for 2026
There are several agencies that offer digital marketing for funeral homes, but not all of them truly understand the industry. ...more
Digital Marketing
December 19, 2025•6 min read
What Leads to Bad Reviews (and How to Prevent Them)
We’ll break down the most common reasons funeral homes receive bad reviews — and what you can do to reduce them while strengthening trust in your community. ...more
Digital Marketing
November 24, 2025•6 min read
How to Increase Ranking on Google Maps for Funeral Homes
We’ll explain how to strengthen your ranking, what Google looks for, and how to make your funeral home more visible to families searching in your area. ...more
SEO
November 20, 2025•6 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025