Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
How Funeral Homes Should Prepare for AI Voice Assistants
Voice assistants are becoming a mainstream way families find funeral homes, especially in at-need moments where typing feels impossible or impractical. ...more
Digital Marketing
June 29, 2026•6 min read
SEO vs AEO vs GEO: The New Vocabulary of Funeral Home Search
Here's a plain-English breakdown of what each one means, how they work together, and what funeral homes actually need to do about each. ...more
SEO
June 23, 2026•6 min read
How AI Is Changing the Way Families Read Funeral Home Reviews
What's changed recently — and changed quickly — is that families increasingly don't read reviews themselves. Or rather, they read summaries of reviews generated by AI. ...more
Digital Marketing
June 17, 2026•6 min read
Why Ranking #1 on Google Is No Longer the Finish Line
Even before AI Overviews, a growing share of Google searches were "zero-click" — meaning the user got their answer directly from the search results page and never clicked through to a website. ...more
SEO
June 15, 2026•6 min read
How to Write Funeral Home Content That AI Tools Actually Cite
Here's what content that AI tools actually cite looks like, and how funeral homes should write it. ...more
SEO
June 10, 2026•6 min read
How Voice Search Is Changing At-Need Funeral Discovery
Voice search isn't a future consideration — it's already shaping how a meaningful percentage of at-need families find funeral homes. ...more
Digital Marketing
June 08, 2026•6 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025