Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
2026 ICCFA Conference
Trevor spoke on "How to Be the Funeral Home ChatGPT Recommends" at the 2026 ICCFA Annual Convention in Fort Worth, Texas, covering how AI search is changing the way families find funeral homes.
2026 Funeral (Un)Conference: Scott Jensen & Ryan Thogmartin
Scott sat down for a one-on-one interview at the 2026 Funeral (Un)Conference, discussing his book Getting More First Calls in the Age of AI and how AI is reshaping search for funeral homes.
COMING SOON
- November 12th, 2025 -
2026 Funeral (Un)Conference
Scott joined a panel of industry marketing experts at the 2026 Funeral (Un)Conference, discussing AI-driven search, marketing strategy, and building trust through reviews and content.
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
Live Chat and Website Messaging for Funeral Homes: Reaching Families Who Are Not Ready to Call
Many families visit a funeral home website but feel unable to call. Website chat and messaging give them a gentler way to reach out. Here is how to do it right. ...more
Digital Marketing
September 29, 2026•5 min read
Branding for Funeral Homes: Why How You Look Online Decides Whether Families Trust You
Families judge your funeral home's trustworthiness in seconds, largely by how it looks. Here is why branding and visual identity matter more than most homes realize. ...more
Digital Marketing
September 23, 2026•5 min read
Seasonal and Holiday Marketing for Funeral Homes: Staying Present With Sensitivity
Holidays and seasons are tender times for grieving families. Here is how funeral homes can offer genuine value through the year without ever feeling salesy. ...more
Digital Marketing
September 17, 2026•5 min read
How Funeral Homes Can Reach and Serve Multicultural Communities Online
Many communities are underserved online by funeral homes. Here is how to reach multicultural families respectfully and show you understand their traditions. ...more
Digital Marketing
September 14, 2026•5 min read
Should Your Funeral Home Show Prices Online? What Transparency Really Does for Trust and Calls
More families expect pricing before they call, and rules are moving that way too. Here is how price transparency affects trust, calls, and your funeral home. ...more
SEO
September 10, 2026•5 min read
Link Building and Local PR for Funeral Homes: The Off-Page SEO Most Homes Never Touch
Links from trusted local sources tell Google your funeral home matters. Here is how to earn them naturally through community involvement and local PR. ...more
SEO ,Digital Marketing
September 08, 2026•5 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025