Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
On November 12th, 2025 in Detroit, Scott will be the concluding speaker at Kates-Bolyston's Funeral Innovations event. Scott will be presenting on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
What Leads to Bad Reviews (and How to Prevent Them)
We’ll break down the most common reasons funeral homes receive bad reviews — and what you can do to reduce them while strengthening trust in your community. ...more
Digital Marketing
November 24, 2025•6 min read
How to Increase Ranking on Google Maps for Funeral Homes
We’ll explain how to strengthen your ranking, what Google looks for, and how to make your funeral home more visible to families searching in your area. ...more
SEO
November 20, 2025•6 min read
Cremation SEO: How to Help Families Find Your Cremation Services Online
We’ll break down what cremation SEO is, why it’s essential, and how to make sure families can easily find your services when they need them most. ...more
SEO
November 15, 2025•7 min read
Local SEO vs. Traditional SEO for Funeral Homes: What’s the Difference?
If you’ve ever wondered what the difference is between Local SEO and Traditional SEO, and which one matters more for your funeral home, you’re in the right place. ...more
SEO
November 14, 2025•6 min read
Funeral Home PPC vs. SEO: Which Gets Better ROI?
If you’ve ever wondered which one gives funeral homes a better return on investment, this article will break down everything you need to know so you can make the smartest choice for your business. ...more
SEO ,Advertising
November 13, 2025•6 min read
Funeral Home SEO: How to Rank Higher on Google and Get More Calls
If your funeral home isn’t appearing near the top of those results, chances are they’re calling someone else. That’s where funeral home SEO comes in. ...more
SEO
November 11, 2025•7 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025