Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
On November 12th, 2025 in Detroit, Scott will be the concluding speaker at Kates-Bolyston's Funeral Innovations event. Scott will be presenting on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
Digital Marketing for Funeral Homes: A Complete Beginner’s Guide
In this guide, we’ll break down what digital marketing for funeral homes really means, why it’s becoming essential, and how even a small shift in your online strategy can make a big difference in how ... ...more
Digital Marketing
October 29, 2025•7 min read
Understanding Google Ads vs. TV & Social Media Ads
What are the first images that come to mind when you think of “advertisements”? Is it something along the lines of an overdramatic scene of a celebrity driving a fancy new car, pulling up to a red car... ...more
Digital Marketing
October 24, 2025•5 min read
Great Ideas from Great Funeral Homes
Over the past several years, I’ve had in-depth conversations with 100s of funeral home owners, yet I still learn something new from almost every interaction. ...more
Digital Marketing
October 24, 2025•10 min read
I Paid $10,000 To Learn 1 Lesson
My business partner and I paid $10,000 to learn what makes a business “sellable”. This article will condense those $10k lessons into a 5-minute read that is applicable to funeral homes. ...more
Digital Marketing
October 15, 2025•10 min read
Understanding Paid vs Map vs Organic Listings on Google
As the trend continues to grow, it is becoming more and more important for funeral homes to be visible on Google. ...more
SEO
October 15, 2025•7 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025