Publications
In the News
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.
Scott Jensen, CO-founder OF firstcall marketing
for Funeral homes only
AI-powered Marketing for Funeral Homes
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Presentations
Speaking Engagements
Funeral (Un)Conference
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
CANA Convention
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.
COMING SOON
- November 12th, 2025 -
KB's Funeral Innovations
Scott was invited to be the concluding speaker at Kates-Bolyston's 2025 Funeral Innovations event in Detroit. Scott presented on "How to Become the Funeral Home that ChatGPT Recommends".
Featured
News Groups Who Have Written About Us
Featured
News Groups Who Have Written About Us
Publications
Article & Blogs
What Funeral Homes Should Remove from Their Website
We look at the elements funeral homes should consider removing from their websites and why each one is hurting more than it is helping. ...more
Digital Marketing
March 30, 2026•8 min read
How Cremation Providers Can Win More Local Searches Without Competing on Price
Here are the strategies that consistently help independent cremation providers increase local search visibility and attract more of the right families. ...more
SEO
March 26, 2026•8 min read
How Monument Companies Can Generate More Local Leads Online
Here are several ways monument companies can generate more local leads online and build a stronger digital presence in their community. ...more
Digital Marketing
March 16, 2026•7 min read
How Online Perception Impacts Funeral Home Call Volume
Here are the key ways online perception directly affects how many families choose to call your funeral home. ...more
Digital Marketing
March 11, 2026•6 min read
How to Market Cremation Pre-Planning Online
Here are several ways cremation providers can effectively market pre-planning services online and build long-term relationships with families in their community. ...more
Digital Marketing
March 09, 2026•5 min read
What Funeral Homes Get Wrong About Local SEO
Understanding the common mistakes funeral homes make with local SEO can help you avoid wasted effort and focus on the strategies that truly connect your business with families in need. ...more
SEO
March 03, 2026•6 min read
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© FirstCall Marketing 2025
© FirstCall Marketing 2025