
Scott Jensen is a recognized industry thought leader who has shared his knowledge with funeral directors across the country through regular speaking engagements, news articles, blogs, and more. Check out some of his published content below.
Scott Jensen is a recognized industry thought leader who engages with funeral directors through regular speaking engagements, magazine articles, blogs, and more.

Request a free marketing analysis to see:
What's working well with your marketing
Where there is room for improvement
How we can potentially help implement those changes
Scott was an invited guest on the Marketing panel and shared some of his experiences with leveraging AI in marketing and how to know if your marketing is working
Scott spoke on "How to Know if Your Marketing is Working" at the 2025 annual CANA convention in Phoenix Arizona.

On November 12th, 2025 in Detroit, Scott will be the concluding speaker at Kates-Bolyston's Funeral Innovations event. Scott will be presenting on "How to Become the Funeral Home that ChatGPT Recommends".















We’ll break down the most common reasons funeral homes receive bad reviews — and what you can do to reduce them while strengthening trust in your community. ...more
Digital Marketing
November 24, 2025•6 min read

We’ll explain how to strengthen your ranking, what Google looks for, and how to make your funeral home more visible to families searching in your area. ...more
SEO
November 20, 2025•6 min read

We’ll break down what cremation SEO is, why it’s essential, and how to make sure families can easily find your services when they need them most. ...more
SEO
November 15, 2025•7 min read

If you’ve ever wondered what the difference is between Local SEO and Traditional SEO, and which one matters more for your funeral home, you’re in the right place. ...more
SEO
November 14, 2025•6 min read

If you’ve ever wondered which one gives funeral homes a better return on investment, this article will break down everything you need to know so you can make the smartest choice for your business. ...more
SEO ,Advertising
November 13, 2025•6 min read

If your funeral home isn’t appearing near the top of those results, chances are they’re calling someone else. That’s where funeral home SEO comes in. ...more
SEO
November 11, 2025•7 min read
Discover (1) what's going well with your marketing, (2) how you are doing in comparison to your competitors, (3) where there is room for improvement, (4) how we can potentially help implement those changes.
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© FirstCall Marketing 2025
© FirstCall Marketing 2025