Cremation Marketing Services

Request a free marketing analysis to see:

How your cremation business is currently ranking

Where there is room for improvement

How we can potentially help implement those changes

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Scott Jensen, CO-founder OF firstcall marketing

for Funeral homes only

AI-powered Marketing for Funeral Homes

Request a free marketing analysis to see:

What's working well with your marketing

Where there is room for improvement

How we can potentially help implement those changes

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Funeral Homes Only

Funeral Home

SEO Services

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Foundation

Is It Worth It to Invest in Cremation Marketing?

For cremation providers, being visible when families search for help is invaluable. Cremation marketing combines SEO and advertising to give your business both long-term visibility and immediate reach. From ranking in Google Maps and organic results to appearing at the very top with Google Ads and LSAs, marketing ensures your services are seen.

With the right mix of SEO and ads, you can reach more families, increase inquiries for cremation services, and stay ahead of competitors. This makes cremation marketing a reliable investment in both visibility and community trust.

Results

Be the First Cremation Service Families Find

Effective marketing ensures that your cremation services appear at the exact moment families are searching online. Whether they need immediate assistance or are planning ahead, being easy to find builds trust and increases the likelihood that they’ll call you.

A combined SEO and advertising strategy also keeps your business top of mind in your community, so when the time comes, families know exactly where to turn.

Results

Show Up In The 3-Pack

60 - 70% of traffic on Google goes to the businesses in the top 3 positions - "The 3 Pack". Our SEO services will help your funeral home rank in the 3 pack in more target areas, helping you be found by more families.

Process

Cremation Marketing Steps

Here is a sneak peek at some of the steps we take to improve your cremation marketing:

01.

Keyword Research & Campaign Planning

We identify the most valuable cremation-related keywords and build a strategy around them. This ensures your website ranks organically while your ads capture families searching right now.

02.

Website & Landing Page Optimization

We optimize cremation service pages for SEO and design ad-specific landing pages with clear service details and strong calls-to-action that convert clicks into calls.

03.

Technical SEO Improvements

Our team fixes critical issues like site speed, mobile responsiveness, and schema markup. These updates improve both SEO rankings and ad performance.

04.

Content Creation & Blogging

We publish helpful blogs, location pages, and resources that answer common cremation questions. This not only builds trust but also improves your site’s authority and keyword visibility.

05.

Local SEO and LSAs

We optimize your Google Business Profile and citations so you rank higher in local searches. Pairing this with Local Services Ads (LSAs) helps your cremation service appear at the very top of Google with a “Google Guaranteed” badge.

06.

Reputation & Review Marketing

Your reputation drives both SEO and ad results. We help generate positive reviews, integrate them into your campaigns, and respond with professionalism to build credibility and trust.

Process

SEO Action Steps

Here is a sneak peak of some of the steps we take to improve your funeral home's SEO.

01.

Website Optimization

Your website pages are optimized with keywords, service details, and structured obituaries to improve visibility and turn visitors into calls.

02.

Technical Improvements

Technical improvements like schema markup, site speed fixes, and clean architecture ensure your site performs well for both families and search engines.

03.

Blogs & Content

We create blogs, FAQs, and additional resources that answer common questions, building trust and improving your search rankings.

04.

AI Optimization

We improve your content for AI-powered search like Google’s AI Overviews and ChatGPT, making sure families see your funeral home in AI-driven results.

05.

GBP & Citation Management

We manage your Google Business Profile and directory listings so your funeral home ranks higher in local searches and the Google Map Pack.

06.

Reputation Management

We help you earn more positive reviews, respond with professionalism, and monitor your reputation so your business stays credible online.

Want to learn more?

Request Your Free SEO Analysis

Discover (1) what's going well with your marketing, (2) how you are doing in comparison to your competitors, (3) where there is room for improvement, (4) how we can potentially help implement those changes.

Cremation Marketing Services

Here are a few ways we can grow your cremation business through SEO and advertising:

01.

Targeted Keyword Optimization

We research and apply the most effective cremation-related keywords to your website and ad campaigns. This ensures you rank organically while also appearing in paid searches when families look for services in your area.

02.

Local SEO for Cremation Providers

We optimize your local presence so your cremation services appear in Google Maps, local packs, and “near me” searches. Pairing this with Local Services Ads (LSAs) gives your business top placement and a “Google Guaranteed” badge for added trust.

03.

Optimized Service & Landing Pages

We enhance cremation service pages with SEO-friendly content and also design ad-specific landing pages. Both are crafted with clear service details and strong calls-to-action that convert families into phone calls and inquiries.

04.

Review & Reputation SEO

We help generate positive reviews, integrate them into your SEO and advertising campaigns, and respond to feedback with professionalism. This builds trust while boosting both rankings and ad performance.

05.

AI Search Optimization

We optimize your content for AI-powered platforms like Google’s AI Overviews and ChatGPT, making sure your cremation services are included in AI-driven results. This future-proofs your marketing and expands visibility.

06.

Google Ads & Retargeting Campaigns

We set up and manage Google Ads campaigns that target families searching for cremation services. Retargeting ads keep your business top of mind, ensuring families return to you when the need arises.

TESTIMONIALS

What Others Are Saying

"I'm getting way more calls!"

"Ever since switching to FirstCall, I've been getting way more calls. More than I've ever had"

- Matthew Bajt

"I'm on pace to do 50% more cases this year"

"We just hit as many cases as we did in 2024 and it's only August right now."

- Adam Hyde

"I'm very grateful for their help"

"Working with the team at FCM has been a very positive experience and I'm grateful for their help."

- Kyle Bailey

"They're doing things that other's aren't"

"Working with [FirstCall Marketing] has been great. They are doing things that others simply aren't."

- Arthur Demeros

Comments From Your Peers

See what your colleagues are saying

Packages

Request a Quote

other plan

PPC Ads

  • PPC ad management

  • Custom landing pages

  • AI analytics ecosystem

  • Qualified lead reporting

No contracts - cancel anytime

Your plan

SEO & GEO

  • Press releases

  • GBP optimizations

  • GBP regular posting

  • Directory citation management

  • Meta data optimization

  • Website content

  • Link building

  • Much much more

No contracts - cancel anytime

other plan

LSA Ads

  • LSA ad management

  • AI analytics ecosystem

  • Lead scoring

  • Qualified lead reporting

No contracts - cancel anytime

Packages

Request a Quote

Your plan

SEO & GEO

  • Press releases

  • GBP optimizations

  • GBP regular posting

  • Directory citation management

  • Meta data optimization

  • Website content

  • Link building

  • Much much more

No obligations - free quote

other plan

PPC Ads

  • PPC ad management

  • Custom landing pages

  • AI analytics ecosystem

  • Qualified lead reporting

No obligations - free quote

other plan

LSA Ads

  • LSA ad management

  • AI analytics ecosystem

  • Lead scoring

  • Qualified lead reporting

No obligations - free quote

STILL Have questions?

Frequently Asked Questions About Cremation Marketing

SEO can feel overwhelming, so here are answers to common questions cremation providers ask:

What is cremation SEO?

Cremation SEO is the process of optimizing your website and online presence so families searching for cremation services can easily find you in search engines.

How long does it take to see results from SEO?

Unlike advertising, SEO takes time. Most cremation providers begin to see meaningful improvements in rankings, traffic, and calls within 3–6 months.

What’s the difference between cremation SEO and advertising?

Advertising provides instant visibility through paid ads, while SEO builds long-term organic visibility. The most effective approach often combines both.

Can your cremation marketing services really bring in more families?

Yes. By ranking for searches like “cremation services near me” or “direct cremation in [city],” you connect with families actively looking for help. This leads to more calls and inquiries.

How much should a cremation provider invest in marketing?

Budgets vary depending on location, competition, and goals. We create a custom plan that balances SEO and advertising so every dollar works toward measurable growth.

Do reviews impact cremation marketing results?

Yes. Reviews are critical for both SEO rankings and ad conversions. Positive feedback builds trust and increases the likelihood that families will choose your cremation service.

How do I know if my cremation marketing is working?

We provide clear reporting that tracks rankings, ad performance, website traffic, phone calls, and inquiries. This ensures you see the ROI of your marketing efforts.

How does AI search impact cremation SEO?

AI-powered platforms like Google’s AI Overviews and ChatGPT are changing the way families find services. Optimizing your website for AI search ensures your cremation business remains visible in these emerging results.

Can cremation marketing generate pre-planning inquiries, not just at-need calls?

Yes. By targeting both SEO keywords and ad campaigns like “cremation pre-planning” or “affordable cremation packages,” you can reach families planning ahead as well as those in immediate need.

How often should cremation SEO and ads be updated?

Marketing is an ongoing process. SEO requires fresh content and updates to maintain rankings, while ads need continuous monitoring and optimization to keep performance high.

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© FirstCall Marketing 2025

© FirstCall Marketing 2025