Request a free marketing analysis to see:
How your cremation business is currently ranking
Where there is room for improvement
How we can potentially help implement those changes
Request a free marketing analysis to see:
What's working well with your marketing
Where there is room for improvement
How we can potentially help implement those changes
Request a free 17-point SEO analysis
For cremation providers, being visible when families search for help is invaluable. Cremation marketing combines SEO and advertising to give your business both long-term visibility and immediate reach. From ranking in Google Maps and organic results to appearing at the very top with Google Ads and LSAs, marketing ensures your services are seen.
With the right mix of SEO and ads, you can reach more families, increase inquiries for cremation services, and stay ahead of competitors. This makes cremation marketing a reliable investment in both visibility and community trust.
Effective marketing ensures that your cremation services appear at the exact moment families are searching online. Whether they need immediate assistance or are planning ahead, being easy to find builds trust and increases the likelihood that they’ll call you.
A combined SEO and advertising strategy also keeps your business top of mind in your community, so when the time comes, families know exactly where to turn.
60 - 70% of traffic on Google goes to the businesses in the top 3 positions - "The 3 Pack". Our SEO services will help your funeral home rank in the 3 pack in more target areas, helping you be found by more families.
Here is a sneak peek at some of the steps we take to improve your cremation marketing:
We identify the most valuable cremation-related keywords and build a strategy around them. This ensures your website ranks organically while your ads capture families searching right now.
We optimize cremation service pages for SEO and design ad-specific landing pages with clear service details and strong calls-to-action that convert clicks into calls.
Our team fixes critical issues like site speed, mobile responsiveness, and schema markup. These updates improve both SEO rankings and ad performance.
We publish helpful blogs, location pages, and resources that answer common cremation questions. This not only builds trust but also improves your site’s authority and keyword visibility.
We optimize your Google Business Profile and citations so you rank higher in local searches. Pairing this with Local Services Ads (LSAs) helps your cremation service appear at the very top of Google with a “Google Guaranteed” badge.
Your reputation drives both SEO and ad results. We help generate positive reviews, integrate them into your campaigns, and respond with professionalism to build credibility and trust.
Here is a sneak peak of some of the steps we take to improve your funeral home's SEO.
Your website pages are optimized with keywords, service details, and structured obituaries to improve visibility and turn visitors into calls.
Technical improvements like schema markup, site speed fixes, and clean architecture ensure your site performs well for both families and search engines.
We create blogs, FAQs, and additional resources that answer common questions, building trust and improving your search rankings.
We improve your content for AI-powered search like Google’s AI Overviews and ChatGPT, making sure families see your funeral home in AI-driven results.
We manage your Google Business Profile and directory listings so your funeral home ranks higher in local searches and the Google Map Pack.
We help you earn more positive reviews, respond with professionalism, and monitor your reputation so your business stays credible online.
Discover (1) what's going well with your marketing, (2) how you are doing in comparison to your competitors, (3) where there is room for improvement, (4) how we can potentially help implement those changes.
Here are a few ways we can grow your cremation business through SEO and advertising:
01.
We research and apply the most effective cremation-related keywords to your website and ad campaigns. This ensures you rank organically while also appearing in paid searches when families look for services in your area.
02.
We optimize your local presence so your cremation services appear in Google Maps, local packs, and “near me” searches. Pairing this with Local Services Ads (LSAs) gives your business top placement and a “Google Guaranteed” badge for added trust.
03.
We enhance cremation service pages with SEO-friendly content and also design ad-specific landing pages. Both are crafted with clear service details and strong calls-to-action that convert families into phone calls and inquiries.
04.
We help generate positive reviews, integrate them into your SEO and advertising campaigns, and respond to feedback with professionalism. This builds trust while boosting both rankings and ad performance.
05.
We optimize your content for AI-powered platforms like Google’s AI Overviews and ChatGPT, making sure your cremation services are included in AI-driven results. This future-proofs your marketing and expands visibility.
06.
We set up and manage Google Ads campaigns that target families searching for cremation services. Retargeting ads keep your business top of mind, ensuring families return to you when the need arises.
"I'm getting way more calls!"
"Ever since switching to FirstCall, I've been getting way more calls. More than I've ever had"
- Matthew Bajt
"I'm on pace to do 50% more cases this year"
"We just hit as many cases as we did in 2024 and it's only August right now."
- Adam Hyde
"I'm very grateful for their help"
"Working with the team at FCM has been a very positive experience and I'm grateful for their help."
- Kyle Bailey
"They're doing things that other's aren't"
"Working with [FirstCall Marketing] has been great. They are doing things that others simply aren't."
- Arthur Demeros
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PPC Ads
PPC ad management
Custom landing pages
AI analytics ecosystem
Qualified lead reporting
No contracts - cancel anytime
SEO & GEO
Press releases
GBP optimizations
GBP regular posting
Directory citation management
Meta data optimization
Website content
Link building
Much much more
No contracts - cancel anytime
LSA Ads
LSA ad management
AI analytics ecosystem
Lead scoring
Qualified lead reporting
No contracts - cancel anytime
SEO & GEO
Press releases
GBP optimizations
GBP regular posting
Directory citation management
Meta data optimization
Website content
Link building
Much much more
No obligations - free quote
PPC Ads
PPC ad management
Custom landing pages
AI analytics ecosystem
Qualified lead reporting
No obligations - free quote
LSA Ads
LSA ad management
AI analytics ecosystem
Lead scoring
Qualified lead reporting
No obligations - free quote
SEO can feel overwhelming, so here are answers to common questions cremation providers ask:
Cremation SEO is the process of optimizing your website and online presence so families searching for cremation services can easily find you in search engines.
Unlike advertising, SEO takes time. Most cremation providers begin to see meaningful improvements in rankings, traffic, and calls within 3–6 months.
Advertising provides instant visibility through paid ads, while SEO builds long-term organic visibility. The most effective approach often combines both.
Yes. By ranking for searches like “cremation services near me” or “direct cremation in [city],” you connect with families actively looking for help. This leads to more calls and inquiries.
Budgets vary depending on location, competition, and goals. We create a custom plan that balances SEO and advertising so every dollar works toward measurable growth.
Yes. Reviews are critical for both SEO rankings and ad conversions. Positive feedback builds trust and increases the likelihood that families will choose your cremation service.
We provide clear reporting that tracks rankings, ad performance, website traffic, phone calls, and inquiries. This ensures you see the ROI of your marketing efforts.
AI-powered platforms like Google’s AI Overviews and ChatGPT are changing the way families find services. Optimizing your website for AI search ensures your cremation business remains visible in these emerging results.
Yes. By targeting both SEO keywords and ad campaigns like “cremation pre-planning” or “affordable cremation packages,” you can reach families planning ahead as well as those in immediate need.
Marketing is an ongoing process. SEO requires fresh content and updates to maintain rankings, while ads need continuous monitoring and optimization to keep performance high.
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© FirstCall Marketing 2025
© FirstCall Marketing 2025