Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

How Funeral Homes Should Prepare for AI Voice Assistants

How Funeral Homes Should Prepare for AI Voice Assistants

Scott Jensen
Published on: 29/06/2026

Voice assistants are becoming a mainstream way families find funeral homes, especially in at-need moments where typing feels impossible or impractical.

SEO vs AEO vs GEO: The New Vocabulary of Funeral Home Search

SEO vs AEO vs GEO: The New Vocabulary of Funeral Home Search

Scott Jensen
Published on: 23/06/2026

Here's a plain-English breakdown of what each one means, how they work together, and what funeral homes actually need to do about each.

How AI Is Changing the Way Families Read Funeral Home Reviews

How AI Is Changing the Way Families Read Funeral Home Reviews

Scott Jensen
Published on: 17/06/2026

What's changed recently — and changed quickly — is that families increasingly don't read reviews themselves. Or rather, they read summaries of reviews generated by AI.

Why Ranking #1 on Google Is No Longer the Finish Line

Why Ranking #1 on Google Is No Longer the Finish Line

Scott Jensen
Published on: 15/06/2026

Even before AI Overviews, a growing share of Google searches were "zero-click" — meaning the user got their answer directly from the search results page and never clicked through to a website.

How to Write Funeral Home Content That AI Tools Actually Cite

How to Write Funeral Home Content That AI Tools Actually Cite

Scott Jensen
Published on: 10/06/2026

Here's what content that AI tools actually cite looks like, and how funeral homes should write it.

How Voice Search Is Changing At-Need Funeral Discovery

How Voice Search Is Changing At-Need Funeral Discovery

Scott Jensen
Published on: 08/06/2026

Voice search isn't a future consideration — it's already shaping how a meaningful percentage of at-need families find funeral homes.