Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.
From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.
Direct cremation is one of the most competitive search categories in funeral service. National providers have driven the price floor down to a level that makes local providers nervous, and the temptation is to respond by cutting prices further.
AI-powered search tools, whether Google AI Overviews, ChatGPT, Gemini, Perplexity, or Claude, all share one trait in common.
Google AI Overviews, the AI-generated answer boxes that now appear at the top of many search results, have changed how families interact with Google.
Families who use AI assistants to research funeral homes are converting at higher rates than families who arrive through traditional search.
They typed a question into ChatGPT, Gemini, or Perplexity, read the answer, and either chose a provider from that answer or used it to narrow down the list before opening Google to verify.
For monument makers, that visibility is almost entirely a local SEO problem.