Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

How Direct Cremation Providers Can Win Local Search Without Cutting Prices

How Direct Cremation Providers Can Win Local Search Without Cutting Prices

Scott Jensen
Published on: 18/05/2026

Direct cremation is one of the most competitive search categories in funeral service. National providers have driven the price floor down to a level that makes local providers nervous, and the temptation is to respond by cutting prices further.

How to Structure Your Funeral Home Website for AI-Powered Search

How to Structure Your Funeral Home Website for AI-Powered Search

Scott Jensen
Published on: 13/05/2026

AI-powered search tools, whether Google AI Overviews, ChatGPT, Gemini, Perplexity, or Claude, all share one trait in common.

Google AI Overviews and What They Mean for Funeral Home Search Visibility

Google AI Overviews and What They Mean for Funeral Home Search Visibility

Scott Jensen
Published on: 11/05/2026

Google AI Overviews, the AI-generated answer boxes that now appear at the top of many search results, have changed how families interact with Google.

Answer Engine Optimization for Funeral Homes: A Practical Guide

Answer Engine Optimization for Funeral Homes: A Practical Guide

Scott Jensen
Published on: 07/05/2026

Families who use AI assistants to research funeral homes are converting at higher rates than families who arrive through traditional search.

How Funeral Homes Show Up in ChatGPT, Gemini, and Perplexity

How Funeral Homes Show Up in ChatGPT, Gemini, and Perplexity

Scott Jensen
Published on: 04/05/2026

They typed a question into ChatGPT, Gemini, or Perplexity, read the answer, and either chose a provider from that answer or used it to narrow down the list before opening Google to verify.

Local SEO for Monument Makers: How Families Find Memorial Services Online

Local SEO for Monument Makers: How Families Find Memorial Services Online

Scott Jensen
Published on: 08/04/2026

For monument makers, that visibility is almost entirely a local SEO problem.