SEO vs AEO vs GEO: The New Vocabulary of Funeral Home Search
Published on: 23/06/2026
Here's a plain-English breakdown of what each one means, how they work together, and what funeral homes actually need to do about each.
Our Blog
Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.
From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.
Why Ranking #1 on Google Is No Longer the Finish Line
Published on: 15/06/2026
Even before AI Overviews, a growing share of Google searches were "zero-click" — meaning the user got their answer directly from the search results page and never clicked through to a website.
How to Write Funeral Home Content That AI Tools Actually Cite
Published on: 10/06/2026
Here's what content that AI tools actually cite looks like, and how funeral homes should write it.
Why Schema Markup Is Quietly Reshaping Funeral Home Visibility
Published on: 04/06/2026
Here's what schema markup actually is, why it matters more than ever in the AI era, and what funeral homes should do about it.
How ChatGPT Decides Which Funeral Home to Recommend
Published on: 02/06/2026
Being recommended by ChatGPT isn't a gimmick or a passing trend. AI-driven search is quickly becoming the layer through which families first encounter funeral homes.
How Direct Cremation Providers Can Win Local Search Without Cutting Prices
Published on: 18/05/2026
Direct cremation is one of the most competitive search categories in funeral service. National providers have driven the price floor down to a level that makes local providers nervous, and the temptation is to respond by cutting prices further.