Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

How Funeral Homes Should Prepare for AI Voice Assistants

How Funeral Homes Should Prepare for AI Voice Assistants

Scott Jensen
Published on: 29/06/2026

Voice assistants are becoming a mainstream way families find funeral homes, especially in at-need moments where typing feels impossible or impractical.

How AI Is Changing the Way Families Read Funeral Home Reviews

How AI Is Changing the Way Families Read Funeral Home Reviews

Scott Jensen
Published on: 17/06/2026

What's changed recently — and changed quickly — is that families increasingly don't read reviews themselves. Or rather, they read summaries of reviews generated by AI.

How Voice Search Is Changing At-Need Funeral Discovery

How Voice Search Is Changing At-Need Funeral Discovery

Scott Jensen
Published on: 08/06/2026

Voice search isn't a future consideration — it's already shaping how a meaningful percentage of at-need families find funeral homes.

How Cremation Reviews Differ from Funeral Reviews and Why It Matters

How Cremation Reviews Differ from Funeral Reviews and Why It Matters

Scott Jensen
Published on: 27/05/2026

Most funeral home owners understand this in general terms, but few have looked carefully at how reviews behave differently for cremation services compared to traditional funeral services.

How to Market Witness Cremation Services to Local Families

How to Market Witness Cremation Services to Local Families

Scott Jensen
Published on: 22/05/2026

Witness cremation is one of the most quietly significant developments in funeral service over the past decade.

Cremation Pricing Pages: What to Include to Convert More Families

Cremation Pricing Pages: What to Include to Convert More Families

Scott Jensen
Published on: 21/05/2026

A few mistakes show up repeatedly on cremation pricing pages and reliably lose families. The first is gating pricing behind a form. Families do not fill out forms to learn prices.