Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

Live Chat and Website Messaging for Funeral Homes: Reaching Families Who Are Not Ready to Call

Live Chat and Website Messaging for Funeral Homes: Reaching Families Who Are Not Ready to Call

Scott Jensen
Published on: 29/09/2026

Many families visit a funeral home website but feel unable to call. Website chat and messaging give them a gentler way to reach out. Here is how to do it right.

 Branding for Funeral Homes: Why How You Look Online Decides Whether Families Trust You

Branding for Funeral Homes: Why How You Look Online Decides Whether Families Trust You

Scott Jensen
Published on: 23/09/2026

Families judge your funeral home's trustworthiness in seconds, largely by how it looks. Here is why branding and visual identity matter more than most homes realize.

Seasonal and Holiday Marketing for Funeral Homes: Staying Present With Sensitivity

Seasonal and Holiday Marketing for Funeral Homes: Staying Present With Sensitivity

Scott Jensen
Published on: 17/09/2026

Holidays and seasons are tender times for grieving families. Here is how funeral homes can offer genuine value through the year without ever feeling salesy.

 How Funeral Homes Can Reach and Serve Multicultural Communities Online

How Funeral Homes Can Reach and Serve Multicultural Communities Online

Scott Jensen
Published on: 14/09/2026

Many communities are underserved online by funeral homes. Here is how to reach multicultural families respectfully and show you understand their traditions.

Link Building and Local PR for Funeral Homes: The Off-Page SEO Most Homes Never Touch

Link Building and Local PR for Funeral Homes: The Off-Page SEO Most Homes Never Touch

Scott Jensen
Published on: 08/09/2026

Links from trusted local sources tell Google your funeral home matters. Here is how to earn them naturally through community involvement and local PR.

Facebook for Funeral Homes: How to Use Organic Social Media Without Feeling Out of Place

Facebook for Funeral Homes: How to Use Organic Social Media Without Feeling Out of Place

Scott Jensen
Published on: 03/09/2026

Organic social media, led by Facebook, keeps funeral homes present in their community between moments of need. Here is how to use it with warmth and purpose.