Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

Retargeting for Funeral Homes: Staying Visible to Families Who Aren't Ready to Call Yet

Retargeting for Funeral Homes: Staying Visible to Families Who Aren't Ready to Call Yet

Scott Jensen
Published on: 03/08/2026

Retargeting is how you replace that luck with presence. It is one of the most underused tools in funeral home marketing, and it is quietly one of the best suited to the long, careful timeline families actually follow.

Are Google Ads Worth It for Funeral Homes? A Realistic Breakdown

Are Google Ads Worth It for Funeral Homes? A Realistic Breakdown

Scott Jensen
Published on: 23/03/2026

A realistic breakdown of what Google Ads can and cannot do for funeral homes, and what it actually takes to make the investment worthwhile.

What Cremation Providers Get Wrong About Google Ads

What Cremation Providers Get Wrong About Google Ads

Scott Jensen
Published on: 18/03/2026

Here are the most common mistakes cremation providers make with Google Ads and what to do instead.

How Funeral Homes Can Advertise Without Feeling Sales-Driven

How Funeral Homes Can Advertise Without Feeling Sales-Driven

Scott Jensen
Published on: 05/03/2026

If you are unsure how to promote your funeral home online while maintaining a compassionate and respectful approach, a professional evaluation can help.

Why Your Competitor’s Ads Get More Calls Than Yours

Why Your Competitor’s Ads Get More Calls Than Yours

Scott Jensen
Published on: 23/02/2026

If you are unsure why your competitor’s ads are generating more calls, a professional evaluation can reveal the gaps in your current strategy.

How to Get More At-Need Calls from Google Without Increasing Your Ad Spend

How to Get More At-Need Calls from Google Without Increasing Your Ad Spend

Scott Jensen
Published on: 12/02/2026

For funeral homes, every at-need call represents a family looking for immediate help during one of the most difficult moments of their lives.