Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

Local SEO for Funeral Homes With More Than One Location

Local SEO for Funeral Homes With More Than One Location

Scott Jensen
Published on: 26/08/2026

Here is what actually works, and the mistakes that cost multi-location funeral homes visibility they should own.

The Google Business Profile Q&A Section Most Funeral Homes Never Check

The Google Business Profile Q&A Section Most Funeral Homes Never Check

Scott Jensen
Published on: 24/08/2026

Managed well, it is a quiet trust-builder that answers a family's worries before they ever pick up the phone. Here is how it works and why it deserves a place in your routine.

The AI Search Channel Funeral Homes Forget: Bing, Copilot, and Bing Places

The AI Search Channel Funeral Homes Forget: Bing, Copilot, and Bing Places

Scott Jensen
Published on: 19/08/2026

If your funeral home has never once thought about Bing, this is the post that explains why that blind spot could be costing you.

Does Your Funeral Home Need an llms.txt File? An Honest Answer

Does Your Funeral Home Need an llms.txt File? An Honest Answer

Scott Jensen
Published on: 17/08/2026

Here is the honest answer, which is not the one most agencies chasing the trend will give you. For the vast majority of funeral homes, an llms.txt file will do almost nothing for your visibility in AI search.

Your Reputation Lives on More Than Google: Yelp, Facebook, and BBB for Funeral Homes

Your Reputation Lives on More Than Google: Yelp, Facebook, and BBB for Funeral Homes

Scott Jensen
Published on: 13/08/2026

Here is why your reputation beyond Google matters, and how to manage it without letting it consume your week.

How to Tell If AI Search Is Actually Sending Families to Your Funeral Home

How to Tell If AI Search Is Actually Sending Families to Your Funeral Home

Scott Jensen
Published on: 10/08/2026

You just have to know where to look, because the tracking that worked for Google for twenty years does not fully translate to how ChatGPT, Gemini, Perplexity, and Copilot behave.