Our Blog

Our blog shares helpful insights, practical guidance, and industry updates to support funeral homes, cremation providers, and local service businesses.

From SEO strategies to content and local visibility tips, each article is designed to help you grow, adapt, and connect with your community.

Video Marketing for Funeral Homes: Building Trust Before the First Call

Video Marketing for Funeral Homes: Building Trust Before the First Call

Scott Jensen
Published on: 27/07/2026

Video lets families see the people behind your funeral home before they ever call. Here is how to use it with warmth, dignity, and purpose.

Call Tracking and Marketing ROI: How Funeral Homes Can Finally Know What Is Actually Working

Call Tracking and Marketing ROI: How Funeral Homes Can Finally Know What Is Actually Working

Scott Jensen
Published on: 21/07/2026

Most funeral homes cannot tell which marketing brings in families. Call tracking and simple attribution change that. Here is how to measure real ROI.

How to Market Green Burial and Eco-Friendly Funeral Options Online

How to Market Green Burial and Eco-Friendly Funeral Options Online

Scott Jensen
Published on: 20/07/2026

Demand for green burial and eco-friendly options is rising. Here is how funeral homes can market these services online without alienating traditional families.

Email Marketing for Funeral Homes: The Channel Almost Nobody in the Profession Uses Well

Email Marketing for Funeral Homes: The Channel Almost Nobody in the Profession Uses Well

Scott Jensen
Published on: 16/07/2026

Done with care, email keeps your funeral home present in your community for years without feeling salesy. Here is how to do it respectfully.

Referral Relationships With Hospice, Hospitals, and Clergy: The Lead Source Digital Marketing Cannot Replace

Referral Relationships With Hospice, Hospitals, and Clergy: The Lead Source Digital Marketing Cannot Replace

Scott Jensen
Published on: 13/07/2026

Referrals from hospice, hospitals, and clergy remain a top source of funeral home families. Here is how to build them and reinforce them online.

Local Citations and NAP Consistency: The Quiet Ranking Factor Most Funeral Homes Ignore

Local Citations and NAP Consistency: The Quiet Ranking Factor Most Funeral Homes Ignore

Scott Jensen
Published on: 08/07/2026

Inconsistent name, address, and phone listings quietly hold funeral homes back in local search. Here is how citations work and how to clean them up.